RCS coming into use in Finland
To diversify the communication of companies, we are now adding to SmartDialog an “extended SMS” or RCS (Rich Communication Services) messaging channel.
Currently, RCS is coming into use in Finland on Google phones with Elisa operation connections. The supply is expanding to other operators in Finland and also to Apple phones this year, according to current information from Apple press release on 10 June 2024.
In RCS, the branded company profile works like in WhatsApp, where the company gets the dedicated identity, with which messages are sent to consumers. RCS communication is more versatile and visual than text messages. Message contents can be long, they can contain a lot of images, videos and other data, for example service presentations through various product cards and card carousels.
From all messages, you can redirect to separate landing pages, where you can ask for opinions, feedback, or give the end customer the opportunity to place an order, for example. In WhatsApp and RCS communication, you can also offer recipients direct quick reply and action buttons, from which it is easy to start for example comments, contacts, orders or even calendar entries.
If the customer cannot receive RCS messages, you can use SMS fallback as a backup. In this case, the messages that do not arrive as RCS messages are automatically sent as an SMS message, considering the limitations of text message content.
To be continued…
