Instant messaging can be used, for example, to send reminders and offers, and to receive customer responses. However, you can get even more out of instant messaging applications by integrating them with other enterprise software, such as a customer database, marketing automation, or e-commerce.
When instant messaging applications are integrated into software, the software can send text, WhatsApp, and Facebook Messenger messages directly to your audiences around the world. One way to make such an integration is Zapier.
Towards a more comprehensive use of software
Roger Studio has conducted a distinguished study on the use of marketing automation in Finland. According to the study, marketing automation is already in use in more than a third of Finnish organizations, so the so-called hype phase has entered the mainstream. In addition to marketing automation, other software has also been widely used in companies and communities, but it is mainly used to generate leads and collect data.
The key message in the study is that with the use of new technologies, sales and marketing are growing into a service. This means that sales and marketing need to be able to target communication and serve the end customer even better in person at different stages of the buying path. The next step is to utilize the software and the collected data more comprehensively in different sales and customer service situations.
Consumer communications have increasingly shifted to various instant messaging applications (by the way, text messaging is also an application on a smartphone), so the end customer is already spending time there. When you want to reach a customer in person and with the greatest possible attention value, various instant messaging applications are the most effective way to do so.
Integrate instant messaging applications into your other software with Zapier
Zapier is an integration platform that makes it easy to integrate digital tools and systems. By combining SmartDialog’s instant messaging applications with, for example, marketing automation, its processes can be used to send instant messages to different channels in either 1-way or 2-way.
With Zapier, you can automate tasks and functions that would otherwise require manual work. Zapier can be used to automate many types of things.
Zapier’s strengths:
– You don’t need coding skills to do different integrations
– Includes more than 2000 ready-made integrations with various software
– Scalable price level depending on the transactions used (Zappies)
– Reasonably priced in terms of scope and features
How to enable and integrate Zapier with SmartDialog:
1. Select and connect the desired application / trigger that activates the sending of the SMS message
2. Connect the SmartDialog. SMS & WhatsApp with Zapier.
3. Define the desired message
4. Test and activate ZAP
How do I get started?
All conversations and connections to different instant messaging applications can be conveniently handled on one and the same service platform, SmartDialog. You can take advantage of the platform’s modern api interfaces and / or web-based chat tool, depending on your needs.
We handle the connection and maintenance of messaging connections and support the use of the service platform 24/7.
